Case Studies

In the diverse landscape of Indian marketing, certain brands stand out for their ability to deeply connect with consumers. One such brand is Amul, an iconic dairy cooperative that has not only become synonymous with quality dairy products but has also mastered the art of resonating with Indian consumers. In this case study, we’ll explore…

In the dynamic and culturally rich market of India, leveraging cultural events and traditions is a strategic move that can lead to remarkable success. Amazon India, one of the largest e-commerce platforms in the country, has mastered this approach by capitalizing on the nation’s festive spirit. This case study explores Amazon India’s successful sales strategy…

In the vibrant and diverse culinary landscape of India, Zomato, a leading food delivery platform, has successfully employed a localized marketing strategy to connect with consumers across different regions. This case study explores Zomato’s innovative approach, focusing on featuring regional cuisines and collaborating with local influencers, a strategy that has played a pivotal role in…